AIA Malaysia

American International Assurance Company, Limited (AIA), in Malaysia, commenced operations in 1948 in Kuala Lumpur. AIA Malaysia

In the 57 years that AIA has been in Malaysia, the company has established itself as one of the country’s largest life insurers, with a network of 23 branches nationwide. It has 1,000 staff and over 8,000 agents to service more than 1.4 million policyholders. AIA Malaysia

Today, AIA markets a full line of life insurance products through a multi distribution system, whose core franchise is an extensive agency force and offers a full range of risk management solutions including comprehensive Life Insurance and Investment-Linked products, coverage for Personal Accident, Group and Credit as well as Personal Lines such as motor, personal valuables, property, fire and personal liability. AIA also offers home and shop loans, health services and commercial business insurance. AIA Malaysia

American International Assurance Company, Limited is headquartered in Hong Kong. Since 1931 when the late Cornelius Vander Starr founded the company as International Assurance Company, Ltd. (Intasco), AIA has come a long way to become Southeast Asia's largest life insurer, with branch offices, subsidiaries and affiliated companies located in countries and jurisdictions including Australia, Brunei, China, Guam, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, the Phillippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. AIA Malaysia

AIA – the Brand AIA Malaysia
AIA has been a strong brand for years due to our strong sense of brand identity. This identity, which has been built consistently over the years, highlights us as a company that is vibrant, dynamic and closely identified with a set of core progressive values. The central core values are of course, quality, service excellence and strong financial stability. AIA Malaysia

AIA in Malaysia was recently awarded the Reader’s Digest Superbrands Gold Award for the Insurance category in Malaysia in 2005. This prestigious award is given to brands that demonstrate benchmark factors of quality, value, trustworthiness, strong image and understanding of consumer needs. This top honour gives due recognition to the continuous efforts made in brand building throughout the years. AIA Malaysia

The Malaysian Superbrands Council, an established independent arbiter of branding, had recognised AIA as one of the country’s strongest brands and AIA was included as one of the Malaysian consumers’ preferred choice of brands for 2004 and 2005. AIA Malaysia AIA Malaysia