A Leading Life Insurance organisation in Asia. AIA Malaysia

American International Assurance Bhd. (AIA Bhd.) is a member of the AIA Group, a leading life insurance organisation in Asia with a unique heritage of serving customers across the world’s most dynamic region for 90 years. AIA Malaysia

AIA Bhd. began operations in Kuala Lumpur, Malaysia, in 1948 and with more than 60 years of local market presence, we have now become one of the country’s largest life insurers, supported by a network of 23 branches nationwide, over 1,000 employees and 10,000 agents. AIA Malaysia

AIA Malaysia  AIA Malaysia

Who We Are

American International Assurance Bhd. (AIA Bhd.) is a member of the AIA Group, a leading life insurance organisation in Asia with a unique heritage of serving customers across the world’s most dynamic region for 90 years.

AIA Bhd. began operations in the country, in 1948 and with more than 60 years of local market presence, we have now become one of the country’s largest life insurers, supported by a network of 23 branches nationwide.

The company is strongly backed by more than 1,000 dedicated staff and complemented by over 10,000 agents who diligently serve more than 1.5 million policyholders.

AIA Bhd. markets a complete range of life insurance products through a multi-distribution system, the core franchise of which is the company’s extensive agency force. In addition to this, the company offers a full range of risk management solutions including comprehensive Life Insurance and Investment-Linked products, coverage for Personal Accident and Group as well as Personal Lines and commercial business insurance.

AIA - the Brand

For years, AIA has successfully maintained a strong brand identity, which is a result of our consistent branding and positioning effort. The AIA brand highlights the company as one that is proactive, forward looking, bold, nimble and solid and is closely identified with a set of core progressive values. The central core values of AIA are quality, service excellence and strong financial stability.

AIA Malaysia  AIA Malaysia

Reader’s Digest Trusted Brand 2009

In May 2009, AIA Bhd. was awarded the Reader's Digest Trusted Brand Gold Award under the Insurance category, for the sixth consecutive year. This prestigious award is given to brands that excel in quality, value, trustworthiness, strong image and understanding of consumer needs. This top honor gives us due recognition for the continuous efforts made in brand building throughout the years.

Our Commitments

The AIA group’s future is built on 90 years of strength. Strong Asian roots provide AIA with the experience, in-depth understanding of local markets and trends as well as regional connections to serve customers’ needs for the future. Through economic, social and political changes over the past 90 years, AIA has emerged stronger and nimbler.

AIA’s commitment to the region has remained undiminished through the economic upheaval beginning in late 2008. Despite the difficult economic environment, AIA has recorded solid results. Our ability to weather the economic storm demonstrates the strength of our operations, confidence of our customers, and support of our distribution partners.

Its vision is to be a leading provider of financial prosperity and security solutions through a relentless focus on customers, business partners, distributors and employees.

AIA remains committed to its growth strategies and is building future success through investing in strategic growth projects.  The company is also broadening its distribution to create a full multi-channel system through which customers can access its services. This will enable the company to generate long term value and deliver improved service standards.
AIA has thrived and grown with Asia. Now the company has the opportunity to grow even further through continuing to meet customers’ needs and developing financial solutions that respond to today’s world.

Our People

At AIA, we believe that our people are our greatest assets. From staff, agents, policyholders or the general public. The AIA family, based on trust, ensures that everyone has a role to play and a place to be.